Substitute some big broadcast for "it" in the headline above. That's about the only times I ever watch commercials on television. Still, some of them are rather creative, and there is a set of awards, the Clios, to acknowledge the best. Here's 2012's big winner:
I originally saw this on Slate, where the point was made that, cute pigs in a machine versus cute pigs in the open air, they're still making burritos out of them...
For the full sense of the awards, of which there are many, check out the Clio website. It's like watching the Superbowl without all that pesky football to distract you from the main business.
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