Steve Jobs, while he was working with NeXT, poured endless amounts of money into Pixar in hopes of selling its design hardware and software to consumers at one level or another, and as the rewards from the company were not forthcoming, there were bunches of cutbacks of staff. But Jobs and the animator John Lasseter, who was the least important aspect of the overall Pixar business when Jobs bought into it, made a connection, and somehow Jobs kept supporting Lasseter as the rest of it didn't pan out.
And Lasseter and his team made this:
It won the Academy Award. Check the very end credit.
Oh, yeah. It brought Lasseter, who had been raised at Disney, back into the Mouse's eye. And the rest, well, you know it without even reading the book.
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