In 2012, the Beatles are a given. The Baby Boomers were their first fans, and kids today eventually discover them (not by virtue of having to dig particularly deep) and they become fans too. I've had arguments with teenagers over what album a Beatles or Stones song was on, which is a fruitless exercise on their part, as I've been listening to that album for nigh on 50 years, and they bought some compilation or a couple of downloads and read something on Wikipedia and think they're experts. No, you're not. I also had this exchange once with a high school student, when a Beatles song came up on my iPod mix over the car stereo. "I like the Beatles," he said. "What albums do you have?" I was taken aback by this. "All of them," I responded. Like, which one wouldn't I have? I mean, they broke up in 1969; by now I've been able to scrimp and save to get them all. Sometimes you forget what it's like to be a working stiff.
When the Beatles first arrived, they were not a given. Rock and roll had been around, of course, and was regarded by the establishment as a necessary evil. It was for kids, it made money, and if you wanted to, you could ignore it. Rock was an offshoot of 50s culture; The Wild One and Rebel Without a Cause predated the debut of Elvis on network television. Mainstream culture could sneer at rock if it wanted, but it wasn't the main threat: it was teenagers, period, that were an upsetting phenomenon. It was the other way around in the 60s, where the popular culture became an offshoot of rock, and that all began with the Beatles. Their breakthrough marked a new music, an invigoration of rock via that music, a new look and style, and worse, it came from another country. Popular music was threatened by rock in the 50s; in the 60s, rock became popular music. And that was that.
The Beatles weren't alone in making this happen, but they were at the forefront. Their popularity was ridiculous, and the idea of Beatlemania, and teenaged girls going hysterical at concerts, must have been a little scary to the popular performers of the time, who had no one of any age going even mildly hysterical. In their days, folks like Sinatra had their hysterical followers, but at least they shut up during the performances of what it was they were hysterical about. Not the Beatle maniacs. They just never shut up until the Beatles finally gave up performing live. Who could blame them?
As the Beatles led their cultural upheaval, there was reaction. And if you think I'm exaggerating the extent of their upheaval, measure it by the extent of the reaction. From the mainstream to the depths, from Dean Martin to Homer & Jethro, the threat was clear, and the return fire fairly immediate.
I have nothing against Homer & Jethro, but please, guys, can't we just coexist?
The A.V. Club has put together The Beatles Just Got To Go?: 18 anti-Beatles songs, a roundup of reactionist music, mostly from the time, but a few a little later. I disagree with their interpretation of the Barbarians, but then again, Moulty, the one-handed drummer, was another story altogether. The collection just shows that the Beatles really meant change for a lot of people who didn't want that particular change.
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